Tailor-made
courses
Key aspects
English
is increasingly important for many professionals in the EU.
For some
underlying causes see Proficiency
levels. The basis of
successful communication in English hinges on two key
aspects:
Tailor-made
& in-house
The
core business of AC&C is the development of tailor-made courses,
generally in-house, with the added advantage of being:
Underlying
philosophy
Tailor-made
courses are developed with an underlying philosophy:
Polder Model versus
Mountain Range.
The
key is raising awareness of the differences between the English
and
Dutch languages and cultures, because mistakes generally derive
from the
false assumption that these differences are minor.
Carry-over
We
pride ourselves on our English but is this justified? Common
mistakes
are caused by transferring features from Dutch to English.
These are
related languages, but you cannot always get away with
applying Dutch
rules to English:
-
Vocabulary
-
Grammar
-
Pronunciation
-
Presentation
Example
When
describing
a graph, a Dutchman may be tempted to say:
This
line goes up.
A
native English speaker would rather say:
Here
you may notice a dramatic increase.
A
better illustration of cultural contrasts is hard to find:
-
The
flat Dutch polder landscape (doe maar gewoon, dan doe je gek genoeg)
-
The
Anglo-Saxon mountain range (using the full spectrum of vocabulary
and pitch)
AC&C
approach
Generally, a dual approach is applied:
-
Spoken
and written English is improved by raising awareness of the
differences between the English and Dutch languages and cultures.
By means of a “contrastive approach” insight is gained into the
peculiarities of either language and consequent potential pitfalls.
-
Presentation
skills are developed by raising awareness of the relationship
between speaker and audience in general. Pointers are given on how
to get the desired message across by application of verbal
and non-verbal techniques.
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to improve? Get in
touch!
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